Our Story

For co-founders Billy & Christy Wynne, it started with looking for a way to live life with more presence and gratitude for the opportunity to be here now.

Very soon it became undeniable that alcohol was not serving that purpose, but too often the decision to abandon drinking is couched in a sense of loss and self-denial. Billy & Christy were determined to turn toward this choice as a positive act of creation.

Fortunately, the time came for them right as the sobriety movement was hitting stride, bringing its abundance of support, celebratory culture, and rapidly expanding array of delicious alcohol-free beverages.

Having found success in other aspects of their careers - for Billy with his health consulting firm and for Christy as an integrative medicine physician assistant now focused on sobriety coaching - they wanted to contribute to this societal shift. That intention became Awake.

They hope to welcome you into this safe, socially conscious space that aims to inspire peace, joy, and justice-making in our community.

Mission and Values

Awake is a Public Benefit Corporation, which means we're required by Colorado law to adhere to our mission: to create space for peace, joy, and justice-making in our community. We accomplish that goal by intentionally creating a safe, inclusive environment; offering discounts to diversify our customer base; contributing 2% of all sales and 20% of profits to local charities focused on mental health needs, including addiction; mindfully sourcing our products, relying on local vendors when possible; and occupying an environmentally friendly, LEED-certified space.

Core Values

1. Be Kind 2. Be Kind 3. Be Kind

Diversity, Equity and Inclusion

At Awake, we believe that diversity is the beating heart at the core of all existence. It is our truest nature, reflecting the vast wisdom, vision, and beauty that has carried us throughout history. We believe strongly in - and will take action to advance - racial and gender equality and other forms of social justice. It’s why we’re here. It is our goal to practice radical inclusivity in all aspects of our work, including hiring and supporting employees, serving customers, and engaging with the broader community. Whatever your race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status, please join our community just as you are. #TogetherWeWakeUp